It’s not terribly often I actually contact a company about it’s content. Honestly, my opinion is the company can have whatever content they please. But every now any then, I come across some questionable decisions and even more questionable algorithms. So begins my gripe with Hulu.
I don’t use Hulu often, but they’ve got a few programs I like and they give me a good monthly cost. I have a children’s account setup for my daughter, but the show selection is honestly dubious at best. It’s mostly just terrible/stupid programming that has no redeemable qualities whatsoever and when you do find a good quality show that children can appreciate, it’s only available on a regular user’s account. And sometimes further, the logic behind what is acceptable on a children’s account and what is not makes no sense. Now, I like the Dick Van Dyke show as much as the next guy, but can anyone tell me why this is available on the children’s account but Dennis the Menace isn’t?
Anyhow, because of such nonsensical decision making and my great disdain for most of the other programing on the children’s account, I will occasionally allow my daughter to watch a show on my account as long as I approve of it. One such program we enjoy watching together is the 1959 version of Dennis the Menace. Oh, the mischief that boy gets into. How is he going to torment Mr. Wilson next? I guess I’ll just have to watch and find out.
So I had the house mostly to myself a few weekends ago and I thought I would sit and watch an episode of Dennis the Menace by myself (don’t let my daughter know that I watched it without her). It was the episode where Dennis threw out Mr. Wilsons old phone book not knowing there was a slip for $500 worth of stocks inside. Oh, that Dennis. Anyhow, it was during the second commercial break that a commercial for Shameless came on, a show I actually want to see. I was a little surprised that the commercial was running during an episode of Dennis the Menace, but I didn’t really put too much thought into it. I mean really, what’s actually going to happen in an advertisement during a family show?
The word “fucking” happened, actually. It was very clearly and forcefully said in the commercial. In fact, I’d go so far as to say that it was verbalized in all caps. I was shocked. I couldn’t believe it. It was in the middle of the day during a family show. Now, I realize Hulu is an online pay service and I pick the programming I want to watch when I want to watch it, but surely they must have an algorithm for choosing ads better than this, right? Like, if I was watching say Dexter of Spartacus, I absolutely would’ve expected a commercial like this and not given a second thought about the f-bomb. But I wasn’t watching Dexter or Spartacus or anything of the sort. I was watching old fashioned, good wholesome, family friendly, 1959 black and white Dennis the Menace. You’d think whatever algorithm they use for choosing advertisements would be considerably better. If I watch the Addams Family, are they going to recommend me Game of Thrones and show somebody in the process of becoming his own uncle?
I called the company. Can you believe it? A major corporation this day and age that still has a customer service line that was semi-easy to find. You’d be surprised how uncommon that is. Anyhow, the lady I spoke with a extremely friendly and absolutely wonderful. Exactly what a customer service rep should be. She was surprised to hear that an ad for Shameless came on during Dennis the Menace and even more shocked to hear that an f-bomb was dropped in it. She actually asked the same question a couple different ways to make sure that she was hearing what I was saying correctly. “It wasn’t censored? It was clear? During Dennis the Menace?” She was very sympathetic. And assured me that she was going to be taking this to their….I forgot what she called the team, I think it was a content department something, but she must’ve gotten it done as I haven’t seen a single inappropriate advertisement since, not even on shows were I would expect an ad like that.
So I have to give great props to Hulu and their customer service rep. It was honestly a much better experience than I would’ve imagined. There was a surprisingly bad hiccup in their advertising and they handled it splendidly. I hope that lady gets a raise.